Wednesday 3 June 2009

Tea Off!

Wow www, I am tired. After a long day spent 'leafleting', I am tired but energised. A three hour nap in the middle of the day is fantastic...

I just came across a news story which really got my juices bubbling. As you will have discovered from reading this blog, I do love me a cup of tea. So imagine my surprise to find that a Tetley Green Tea advert was banned from being shown for being 'misleading' after FOUR people complained that it appeared to suggest that drinking a cup of tea had the same of similar health benefits to exercising. A spokesman for the Advertising Standards Agency (ASA) said the following,

"While it did not imply the tea had the same or similar health benefits to exercise, it did imply that the tea had some general health benefits beyond hydration, in particular because it contained antioxidants. As we had not seen any evidence to demonstrate that green tea, or the antioxidants in it, had general health benefits we concluded that the ad was misleading. "

It seems a fair statement from the ASA but surely an educated person would know this? The ASA should be looking into those mascara adverts which suggest that by wearing a certain mascara, you'll get the 10 mile long lashes featured on the models in the ads. Only recently have I noticed that in the small print, the ads are telling consumers that the ad was 'filmed with lash inserts'. Before that, we were all misled as to the lengthening, volumising and false lash effect of many mascaras!

The above being said, I am not going to be one sided. It seems that the health benefits of green tea are not concrete and according to this Wikipedia article, have been long disputed and there are still many unproven claims as to its benefits.

Wonders never cease... in conclusion, it's JUST tea. Take a chill pill (instead)...





CBC

xx

P.s. Who ARE these four busybodies?

2 comments:

Minx said...

How seriously bloody PC is this?! I wonder who the four people who complained were? They must obviously have some clout! Further, just how THICK does the ASA thing the Great Viewing Public Actually are?!

I've lost patience with those mascara ads promising to do AMAZING things to my eyelashes; now I just go for a tint and a curl ( same thing, lasts longer, and doesnt need SHEDLOADS of remver to get off!

GRRR!

The Curious Black Cat said...

LOL. I do wonder about the ASA's perception of the public...